Top 20 Sales on DriveThru RPG - Part 2 - Swinging and... Hits?

In finishing this two-post series, I had to modify my thought process. To recap, every time someone clicks a link to DriveThruRPG I make a small amount of money. This occurs every time someone goes from a link here to a product on DriveThruRPG, even if it isn't the product I posted about. 

For example, on the left are links to my products. If someone clicks one of those links but ultimately decides to purchase a completely different product, I still receive a small amount of income. What started this two-post series was the realization that MOST people do not buy what I suggest. I shouldn't be surprised because a review should say why you might like something, not that you will like it. Add in the fact that authors also have varied interests, you will likely see something vaguely related to one of my reviews and enjoy that item more. 

As I mentioned before, this was actually a top 26. I removed my 6 products from the list. This website is dedicated to selling my things. Today that thing is this post, not my books, with the links off to the top left on every stinking page! Yes, I am bad at marketing and I am ok with it. 

To recap, within items 20 down to 11, I only reviewed one item and own only two. Let's count down from 10 to 1 with one hiccup. It seems that 4 of 10 books are part of a series, so I grouped them together. 

Number 10 was Savage Worlds Adventure Edition. I have exactly one post about Savage Worlds and it wasn't a review. The system was used for a Flash Gordon-themed game at a local con. It is a funny story though. Click here to read it. 

This is a jump to 8, as nine pairs with another title appearing high on the list. 8 was A Guide to Thieves' Guilds by Todd Leback. I own this and meant to review it but did not. 

Legendary Bloodragers was number 7. This is a Pathfinder book that I am not familiar with at all. 

Number 6 isn't a surprise to me, but it was not a topic I normally cover here. It was Shadowrun: Better Than Bad (Deep Shadows). This should be no surprise as Shadowrun hit its 30th Anniversary in May of 2019. There was a special banner for it and just a few months later COVID kicked us all and my web stats went nuts:

There was a bit of a lag in the data, there was a small uptick in March followed by that massive spike in May. I started posting daily between March and May which might explain some of it. 

Number 4 was Filling in the Blanks, which I reviewed back in March of 2021. I also fell in love with the cover art and end up posting about Jenna Drummond's artwork. 

Into the Wild was 3 and another excellent product that I reviewed. This one was special because we all received a preview of the product on Kickstart. It also features Jenna Drummond's artwork on the cover, which I love just as much as the other covers in the series. 

The last 4 items were surprising, the Game Outbreak. Nine was Outbreak: Undead Starter Kit Card Set, and five was Outbreak: Undead 2nd Ed - Pocket Book. Two and one were Outbreak: Undead 2nd Edition - GM's Pocket Book and Outbreak: Undead 2nd Edition - Survivors Guide. The card set and the Survivor's Guide don't seem to be available. 

This is a big surprise as I love The Walking Dead and zombie films in general but I have never posted about them here. Maybe I should start posting about these sorts of things. 

Anyway, thank you again for your continued support in this strange adventure. 

Top 20 Sales on DriveThru RPG - Part 1 - Swinging and Missing

When I start an idea, I often have an idea of where something will end or at least how it should go. Not so with affiliate links and such. I've bombed out affiliate sales so many times, I don't even know what to think. My website does not have a lot of traction with cross-sales, all my readers care about is gaming. They totally don't care about non-gaming books, movies, or Legos. 

DriveThruRPG is my most significant revenue stream. So, I must know a lot about it... 

Yeah, no. 

Here is the funny bit. I've reviewed hundreds of products from DriveThruRPG. It would be reasonable to assume that most of my revenue would come from these. It was easy enough to run a top 20 report and see how effective this tactic is. I actually had to run the top 26, to remove my own six products.

Obviously, a whole website revolving around my products is a good way to sell products. Even I know that much.   

With my products removed, number 20 was How to Hexcrawl. My Review of this can be found here. It was really gratifying to see that my reviews were moving product. 

Well, that is where my assumptions and hopes ended. 

19 was a product called Easy Settlements. I purchased it to do a review but for whatever reason, I did not. It's a really nice and helpful product, it packs a lot of details into just 14 pages. As an added bonus it is system and theme agnostic. It just rocketed to the top of my "To Review List".  

Next at 18 is Downcrawl. Never heard of it, but the description is interesting. It's a generator for open-ended adventures. As an added bonus, it comes in pdf and soft cover. Since I lost most of my books, this makes Downcrawl an attractive title. Maybe I'll buy it on payday. 

# 17 was Dishonored: The Roleplaying Game Core Rulebook. Again, I have no familiarity with this title. From the description, it sounds like it would be perfect for a Gray Mouser or perhaps a Thieves World Adventure. 

Again, this is something I find attractive yet I didn't write about it. 

The rest of the list goes the same way. From 11 to 20, I reviewed exactly one title. Here is the rest of the list, with the links leading to DriveThruRPG: 

16. Berlin - The Wicked City
15. The Codex of the Black Sun: Sorcery for Stars Without Number
14. The Black Hack Second Edition
13. Outbreak: Undead 2nd Edition - Gamemaster's Guide
12. Knave
11. Barbarians of the Ruined Earth (Standard Cover)

This is a very curious collection of works. Of the 10 titles, I only have 2 own two. What I find interesting about this part of the top 20 is I can see how these titles run parallel to subjects and topics I really enjoy. Except for one, I don't care for the setting of Berlin. I do love Zombies. Traveler (but not to play) and the concept of a Dying Earth. 

Clearly, I am not reading my audience, and my audience is not guiding me, it seems we are on a parallel adventure together. That is really cool. 

Stay tuned for the next half of the top 20 list. Click here to read.